Outlook – Navigating the Future
grow platform becomes Bosch Business Innovations effective January 2025
Technological and industrial transformations continue to change the world. At Bosch, we ensure that it changes for the better. This aspiration is reflected in our “Invented for life” purpose. We strive to develop products and services that are designed to spark enthusiasm, improve quality of life, and help conserve natural resources.
With its international presence and access to markets and customers, Bosch holds various key capabilities that enables us to successfully market innovative solutions. Many of these new fields, however, are beyond current business areas and competences. Anticipating the speed of change, we therefore seize the potentials that lie ahead of us.
Effective January 2025, the fully owned Bosch subsidiary grow platform will be further expanded into a dedicated business builder. With strengthened role and new name reflecting its mission, it will drive the development of beyond innovations for the Group:
Navigating the future as Bosch Business Innovations.
Progress and selected milestones since 2019
18 global start-ups in 8
regions
have been in the active portfolio since 2019.
64% average revenue growth
generated year-on-year for active portfolio since 2019.
Multi-million revenues
reached with 3 active businesses.
Technology leadership
positions
achieved with 4 active businesses.
Outlook
Further development to Bosch Business Innovations
- End-to-End Innovation Facilitator: Bosch Business Innovations will cover the entire Bosch Innovation Framework (BIF), Bosch's internal standardized innovation value chain. From 2025 onwards, competences in early-stage development as well as in the scaling of new businesses will be integrated.
- Strategic fit for the Bosch Group: Emerging markets will be strategically identified and aligned with cross-functional experts which will help to manage innovation measures more efficiently and predictably.
- Portfolio Management: Start-up portfolios are built up across the entire Bosch Innovation Framework to establish a strong competitive position in strategically aligned markets. Business ideas are identified and developed along the path from early-stage ideas to scaling.
- Bosch DNA – Invented for life: The unit will be renamed Bosch Business Innovations GmbH. The Bosch brand with its credo "Invented for life" reflects our purpose, our mission, and our aspirations: We strive to develop technologies that spark enthusiasm and significantly improve the quality of life. In addition, brand management resources will be streamlined more efficiently.
GenAI as co-founder for early-stage business ideas
Objectivity, efficiency, and scalability are key success factors to evaluate new business concepts. Bosch Business Innovations introduces a validation process augmented by generative artificial intelligence (GenAI), thereby sourcing and streamlining business potentials more effectively.
GenAI can assist idea owners in the development of the first draft of a business idea by providing critical perspectives such as customer profile, problem definition and market potential – almost serving like a co-founder. This approach shaped by experiential learning allows for the refinement and validation of concepts at an early stage, reducing risk and ensuring that only the most promising ideas progress further and faster.
Elevating People: Defining Success Beyond Business
A space where we foster cultures of excellences, continuous learning, and progressive leadership – Bosch Business Innovations, the Home of Bosch Intrapreneurs.
The backbone of our organization:Build – Measure – Learn
Beyond Innovation isn’t a straight path – it’s a cycle. The Build-Measure-Learn feedback cycle, a cornerstone of the Lean Start-up methodology. The Build-Measure-Learn cycle is an ongoing, iterative process, not a one-time journey. The quicker you can cycle through, the faster you’ll learn and adapt.
At grow platform, we started to embed this methodology in all business-relevant areas, using it as a foundational principle for both thought and action. Lessons learned teach something invaluable about product, market, ourselves, and are used to fuel future success. Encouraging a failure-friendly culture means providing teams with the freedom to take risks, thereby creating an opportunity for transparency. By removing the fear of failure, we foster creativity, prompt exploration, and breakthrough businesses.
In essence, the Build-Measure-Learn loop is similar to the methods of scientific work – both follow a structured, iterative process of hypothesis testing, experimentation, and refinement, ensuring that conclusions or products are rooted in evidence and real-world feedback.
